This watercolor was completed off of a photograph that I snapped in Colmar, France in December 2017. On our trip I was fascinated with the beautiful and colorful buildings of Colmar and the windows on each building. I loved the way that the buildings came to life through watercolors! You can find this watercolor digital download in the France collection in the shop!
2018 was a year of beginnings for me. I started Pretty Old Books, learned to get in front of the camera and talk to people, learned how Etsy works, learned to sell books on Instagram, learned what kind of vintage books people like and why, learned to shop at estate sales, and even learned how to package books so they arrive safely at your door.
This year will be much different. Pretty Old Books is a THING now, and that thing that needs care and attention to continue to grow. And to make sure I’m doing what is best for Pretty Old Books, I have set some goals that seem simple but will actually require dedicated work and consistency all year to achieve.
I’ll be sharing my goals and everything I anticipate it will take to reach them on IG Live at 1:30 Central today. I hope you will join me and share some of your own goals. See you then!
Meet our newest brand team member... nope it’s not LUCY... but she nailed this photo shoot for us! This is Delilah ❤️ shop link in bio❤️ #alldressedupcouture#ilovelucy
2 324 minutes ago
Happy 2019 from VAVA 🌺
May this year bring much • Health . • Wealth . & . • Success 🌺🌍 •
• VAVA FOR CANVAS @canvas_photography 🎈
• model ❤️ #VAVA#VAVAMaternity
VAVA little baby 👶🏽❤️
Can't wait to meet him🙂🎈🎁
No drama llama by @manuskacrochet
It’s easy to think that you should jump at any request for exposure🤩, but it’s not true.
A few years ago, I was contacted by a major online retailer saying they were interested in my products. I was SO excited because it would be a huge opportunity, but there was a catch: they would only purchase my products at a price far below my normal wholesale price. 😱
Accepting would basically mean making no profit off of the sales. The retailer tried to convince me that the exposure would be worth it.
I turned the offer down.👎 First of all, fulfilling the orders would take time away from my normal business, so that the number of orders I could fulfill for my website would drop. Meaning not only would I NOT make money, but I’d also make even less money by losing sales on my own site.
Second, I thought about the customer path. Would readers who came to this retailer really say, “Oh, let me see who makes this necklace, and google them to see if they make anything else cool?” No. 🙅♀️ This situation is totally different from a magazine requesting a free sample to feature in an editorial 📔. It costs to send the product, but it is a manageable expense and the product is featured in a way that does drive customers to you to shop!🛍 🤷♀️ So, what are some things you should consider when deciding whether the ‘exposure’ factor is worth going for? 👉 Does the opportunity reach an audience that is different from, but similar to, your own? 👉 Does the opportunity cost you too much to fulfill? 👉 Does the request seem legit? 👉 Does the customer base seem engaged? 👉 Does the opportunity help build a relationship? 🤷♀️ Have you received an exposure opportunity that you weren’t sure was worth it?